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消息來源：http://goo.gl/ooZZH0

心得：

嗯，HTC 看來真的要大刀闊斧改變了！
個人覺

款旗艦，相信大部份的消費者都已經快分不出差別了，如果少推幾款產品，除了能減少

花費外，相信對銷售部份應該也不會帶來影響吧？



原文：



稍早我們也取得了中、英文版員工信全文；

中文版員工信：

Hello Team HTC,

我相信大家都應該知道目前 HTC 在智慧型手機市場正面臨著艱難的挑戰。同時，我們必
須要面對營運不佳與股價下跌的事實。

為迎接市場環境的新挑戰，HTC 需要做出調整，我們要改變過去的做事方法和減少花
費，而且必須立即改變。

在最近剛結束的 2015 年股東常會中，我提到今年主要的營運目標：

1. 強化智慧型手機發展
2. 大幅降低營業成本及改善營運效率
3. 內部流程合理化
4. 積極發展新業務



這週我一一拜訪了許多主要客戶，直接面對第一線的實際情况，最令我感到欣慰的是，


我知道只要我們一起努力就能克服這個挑戰，我們每一個人都需要保持正面的態度、互
相鼓勵、超越現在、展望未來，這意味著共同分享我們的成就與最棒的經驗，同時打破部門隔閡，強化組織合作，一起為 HTC 努力。

我們曾經面臨過許多次的困難，但每一次都能重新站起來，比以前更強更好。我們擁有
邁向成功所需的條件和能力，我深信，HTC 一定能夠逆勢再起，重新展翅! 大家攜手
同心共創美好未來!

英文版員工信：

I am sure you are aware that HTC faces significant challenges in the smartphon
e marketplace today. Our business performance is struggling and our stock pric
e has fallen. This is the reality we all have to face.

HTC needs to adjust to this new reality. We cannot continue to operate as
we’ve always done, nor maintain previous levels of spending. We must change
the way we work, and we must do so quickly.

At our recent shareholder meeting, I outlined our primary business goals for
 this year:

1.  Strengthen our smartphone business

2.  Greatly lower operational costs and improve operating efficiency

3.  Streamline internal processes

4.  Aggressively develop new business areas


We need to improve in all these key areas to make this happen, and everyone
must take personal responsibility to look at our processes, and see how we ca
n approach them to improve our quality, creativity and effectiveness. We also
need to cut many of our costs. However, we do have the financial capability t
o invest in the innovation that will drive business value. Our growth agenda is
 not just driven by smartphones but also new businesses such as virtual realit
y, RE, health and others currently in development.


I have visited several of our major customers recently, which has been a timel
y reminder of the new reality we face. But it has also been very heartening
, as they still like HTC, they still think we have good products and they are
 excited by our diversification beyond smartphones. Most importantly, they car
e enough about HTC to offer us advice on how we can improve. They *want* us
to succeed.


I know we can meet this challenge, as long as we do it together. We need each
 and every one of you to stay positive, to look towards a future beyond the
current situation, and to encourage each other. This means sharing our wins
and best practices, breaking down silos, improving organisational alignment,
 and operating as one company, one brand.


We have faced tough times as a company more than once, and each time we have
 bounced back bigger and better than before. We have all the strengths and
capabilities to succeed, so I have full confidence in our ability to do it
 again. Together, we can create a brighter future.


Thank you all very much for your dedication and belief in HTC.


Best regards,

Cher


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