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https://pse.is/4fd2wm

Doncic petitions for trademark control

Dallas Mavericks star Luka Doncic on Tuesday filed a petition with the United
States Patent and Trademark Office seeking to cancel the registration of the
trademark “LUKA DONCIC 7” that is currently owned by his mother, according to
the legal firm Brown Rudnick representing Doncic.

Doncic的律師代表表示，Doncic週二時向美國專利商標局申請取消由Doncic媽媽註冊的
LUKA DONCIC 7的商標使用權。

While playing abroad in the EuroBasket championships and leading Slovenia to
a win over hosts Germany, Doncic faced a Tuesday deadline with the USPTO’s
Trademark Trial and Appeal Board to file the petition. It is the latest step in
 the All-Star's months-long quest to regain full control of trademarks that
bear his name — several of which are in the hands of his mother
Mirjam Poterbin.

Doncic還在德國代表斯洛維尼亞出戰歐錦賽，周二是提交請願書的截止日期，這是長達數
個月爭取自己商標完整使用權最新的發展，目前還有部分掌握在Doncic媽媽手上。

"I have a lot to look forward to as I continue to grow as a player and a
person and it’s important to me to control my own brand and focus on giving
back to my communities," Doncic said in a statement to The Stein Line.

「無論是做為一位球員或是一個人，我都希望我能繼續成長，能夠掌握自己的品牌對我來
說非常重要，也能讓我更能專注於回饋我的社群」

In November of his rookie season with the Mavericks in 2018-19, at age 19,
Doncic gave Poterbin consent for the registration of his full name as a
trademark. After numerous attempts to negotiate a transfer of control for that
registration, according to his lawyers,Doncic  provided written notice in July
 2021 that he wished to revoke that consent.Doncic operating company
Luka99 Inc., with whom all his brand partnerships hold agreements, functioned
 as the formal petitioner in Tuesday's filing.

18-19年菜鳥球季時，Doncic同意讓媽媽註冊他的名字作為商標，根據律師表示，Doncic
多次協商控制權轉讓未果後，Doncic在21年7月發出書面通知，希望撤銷這項許可，Doncic
透過自己的公司提交申請，他所有的品牌合作夥伴都和公司簽訂協議。

Shortly before the start of the 2021-22 season,Doncic unveiled a new logo to
appear on all of his Jordan Brand shoes and clothing and which incorporates his
 initials (LD), his uniform number (77) and an S representing his home country.
 The logo also features in the center circle of both courts that Doncic in
conjunction with the philanthropic arm of the NBA 2K video game franchise,
refurbished in his hometown of Ljubljana, Slovenia, last September.

21-22開季前，Doncic展示了他球鞋衣服的新logo，設計概念包含名字縮寫LD、背號77、
代表國家的S，這個logo也被用在2K和去年他在斯洛維尼亞翻新的球場。

https://i.imgur.com/lkyCpst.png

But his initial attempts to register “LUKA DONCIC” as a trademark under his
control were preliminarily refused by the USPTO because of the existing “
LUKA DONCIC 7” trademark, which Poterbin has refused to relinquish and makes
use of Doncic's previous logo.

但當他想註冊LUKA DONCIC這個商標時卻因為已經有了LUKA DONCIC 7而被拒絕，而且
Doncic的媽媽拒絕讓步並繼續使用之前的logo。

Doncic no longer has any affiliation with the companies that own and market the
 LD77 brand and operate the website lukadoncic.com. Those companies, according
to Slovenian public records, are currently co-managed by Doncic's mother and
director Boris Pozeg.

Doncic本人和LD77這個品牌已沒有任何關係，根據紀錄，這間公司是由Doncic的媽媽和另
外一個叫Boris Pozeg的人在經營。

The Dallas-based charitable Luka Doncic Foundation, also established in 2021,
likewise has no affiliation with the Slovenia-based foundation that recently
began using the same name.

而Doncic於2021年在達拉斯成立的基金會和斯洛維尼亞最近使用同樣名字的基金會也沒有
任何關係。

Sources briefed on the situation said Doncic and his legal representatives have
tried for some time to prevent the pursuit of his trademarks from going public
leading up to Tuesday's filing.Doncic said he regards challenging the trademark
 as a last resort in a bid to gain full control over his name, brand,
charitable foundation and business affairs, since conflicting trademarks
prevent Doncic  from holding clear rights to use his own name.

消息來源表示Doncic和他的律師代表提交申請前一直避免讓這件事浮上檯面，為了讓他自
己能夠明確的掌握自己名字的使用權，不得已採取最終手段。

The filing asserts that Doncic is not affiliated with “LUKA DONCIC 7” and
does not approve of its goods and services or suggestions that it is associated
 with him.

該份文件表示Doncic本人與LUKA DONCIC 7所提供的產品與服務沒有任何關係。

Tuesday's deadline, however, fell at an undeniably inopportune time, with
Slovenia in the midst of a challenging EuroBasket title defense and Doncic
already hampered somewhat by a right wrist injury. Then 18, Doncic combined
with former NBA All-Star Goran Dragic to lead the Slovenians — with an
estimated population of just over 2 million — on a Cinderella ride to the
 European title in 2017.

很不巧的是提交申請的截止時間正好卡在Doncic正在打歐錦賽時，(後面一大段都在講國
家隊目前戰況就不翻了)


"I’ve known Luka and his family for a very long time," said former NBA
center Rasho Nesterovic, now the highest-ranking official in the Slovenian
Basketball Federation as secretary general. "As Luka continues to grow into a
smart young businessman, he is simply making sure he has full control of his
brand. But his focus here is 100 percent on this EuroBasket. He is a true
competitor and his top priority is leading his national team.”



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