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大意:
Elon Musk認為Tesla因不買廣告，所以遭受新聞業的不公平報導，有的甚至是假新聞
所以打算創立平台，讓民眾可以對新聞可信度評分，但被記者群起圍攻，說他不懂新聞業
說他越來越像川普，而川普也因為通俄門事件，轉推了Elon Musk的文章表達贊同
引發了Elon Musk和川普對新聞業的戰爭

https://twitter.com/elonmusk
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Elon Musk@elonmusk
 Problem is journos are under constant pressure to get max clicks & earn
advertising dollars or get fired. Tricky situation, as Tesla doesn’t
advertise, but fossil fuel companies & gas/diesel car companies are among world
’s biggest advertisers.
2:59 AM - May 24, 2018     44.7K      8,649 people are talking about this
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新聞業的問題就是在於努力將點閱率及廣告收入最大化，否則記者就得回家吃自己
但Tesla不做廣告行銷，而燃油汽車是世界上最大的廣告商

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Going to create a site where the public can rate the core truth of any article
& track the credibility score over time of each journalist, editor &
publication. Thinking of calling it Pravda …
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Elon Musk在推特上說要創建新聞評分平台，大眾可以針對新聞的可信度評分
，而且可以追蹤單一記者&編輯所有文章的評分，並打算命名為Pavada

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Elon Musk@elonmusk
Even if some of the public doesn’t care about the credibility score, the
journalists, editors & publications will. It is how they define themselves.

3:21 AM - May 24, 2018      47.9K      6,560 people are talking about this
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Elon Musk又說雖然大眾可能不care新聞的可信度，但他相信記者跟編輯一定會被這評
分影響到。

Pravda.com已經被俄國用了，現改為Pravduh.com

於是這件事情引發記者跟編輯的群起圍攻

https://bit.ly/2GS5CWy

Musk’s argument seems to rest on a fundamental misunderstanding of journalism

In addition to voicing concerns about the evenhandedness of Tesla coverage,
Musk offered his take on how journalism operates — a perspective that
reflected some real misconceptions about the industry.

Elon Musk根本不懂新聞業的運作方式
為了讓新聞業公平的報導Tesla的相關新聞，Elon Musk想出手影響新聞業運作
但恰好反映了他對新聞業的不了解

The implication of his post appears to be that journalists are shaping their
content in order to cater to advertisers, which … isn’t really how journalism
works. Sure, publications rely on advertising dollars as a funding source —
 but journalists themselves aren’t in charge of getting that money or catering
content to advertisers.
Plenty of journalists have spoken out saying as much.
Elon Musk的推特把新聞業講得好像廣告商的打手一樣，但這根本不是新聞業運作的方式
沒錯，新聞業的確得靠廣告商收入，但記者本身的收入並不會因為廣告而受益

大多數的記者表達了相同看法

Like many Silicon Valley titans, Musk has a history of chafing against criticism
Musk’s hostility toward the media has been a long time coming — especially as
negative coverage of Model 3 production woes and Tesla fatalities have grown.
The electric car company has had a rough couple of months in the media
following multiple accidents that renewed scrutiny on its autopilot feature, as
well as several reports highlighting worker injuries at its factory.

of its Model 3 offering and is currently the subject of investigations from
both the National Transportation Safety Board, which is looking into a spring
crash involving autopilot, and California’s Division of Occupational Safety
and Health, which is probing hazardous workplace conditions at its factory in
Fremont.
目前Tesla正在處理model 3的產能問題，而且正因為自動駕駛引發的車禍接受國家運輸
安全協會的調查中，還有接受職業安全與健康加州分支調查工廠工作環境的安全

Musk’s latest Twitter outburst appears to encapsulate viewpoints he’s held
for some time now. During an earnings call earlier this month, he used similar
language to argue that journalists were putting too much emphasis on the
dangers posed by self-driving cars and not focusing on the real story about “
how autonomous cars are really safe.”
Musk最新的推特揭發了他一直以來的想法，他認為媒體業過度放大自駕車的災禍，卻
忽略了自駕車實際上有多麼安全

“That’s not a story that people want to click on,” he said. “They write
inflammatory headlines that are fundamentally misleading to readers. It’s
really outrageous.”
"因為自駕車有多麼安全這議題沒辦法吸引人們關注"，媒體用誇大的頭條誤導了讀者

Back in 2016, when Tesla experienced its first autopilot-related fatality, Musk
also made digs at the media. In one instance, he lashed out at a Fortune
writer, arguing that his critical commentary on the crash was aimed at driving
up the publication’s advertising revenue.
2016年，Tesla發生第一起死亡車禍，Musk對Fortune雜誌暴怒，認為他們對車禍的報導
只是為了增加廣告收入

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